In less than two weeks, 13 million people have watched the St. Paul, Minn., couple's wedding video, which features their exuberant wedding party dancing into the church while Chris Brown's hit "Forever" plays. But some viewers questioned the song choice, given Brown's recent sentencing and apology for assaulting his ex-girlfriend, pop singer Rihanna, in February.

According to the Minneapolis Star Tribune, digital downloads of "Forever" have skyrocketed since the video went online July 19, jumping from below 3,000 to 50,000 by July 26. The song was released in 2008.

On a new Web site, Jkweddingdance.com, Peterson and Heinz write: "Due to the circumstances surrounding the song in our wedding video, we have chosen the Sheila Wellstone Institute," which -- according to its own Web site -- works to end violence against women and children. (And by the way, that divorce court dance video suddenly gone viral is a copycat parody; Jill and Kevin's Web site reports that their love is still on the upswing.)