Review and Evaluate Your Work
You can very informally evaluate the effectiveness of your online outreach. If you have the time, you can do more advanced surveys and demographic analysis, but for most purposes, a combination of any of the following should suffice.
- Continually track the "flake rate" for volunteer sign ups. Did they get a follow up phone call? Did they show up for the shift they signed up for online?
- Compare attendance at events before and after you started promoting them online on your website, through email, and to local bloggers. Was there an increase?
- Are you seeing an increase in the number of donations received online? Are they coming from people who've donated offline?