Step1

Identify and get to know your audience

Find out who you need to persuade and then engage them in a conversation.

Step2

Conduct research

Understand your strengths and weaknesses, as well as those of your opponent.

Step3

Write your message

Good messages are concise and connect with people's values.

Step4

Create a message box

A message box clarifes the competing messages of a campaign

Step5

Repeat your message and stay disciplined

Repetition and discipline make the message resonate.

Generic Message Box

Download Generic Message Box

Wellstone Message Box

Download Wellstone Message Box

Members in Action

Our members are applying values-based messages to the Social Security debate, and so can you!